Midland Roadstone

The Company

Located in Codsall in South Staffordshire, Midland Roadstone and Quarry Products is a leading supplier of roadstone, sand and gravel, decorate aggregates, asphalts and recycled materials.

The company has established a carefully selected network of over 370 quarries and asphalt plants in the UK and Europe, with all orders supplied in bulk rigid and articulated loads direct to site or depot.

The Situation

Being a relatively new company, Midland Roadstone was looking to build its customer base in what is a very diverse and demanding sector.

With very little promotional budget to spend, the management team were keen to get real value for money through a targeted marketing approach, as opposed to ad-hoc advertising.

The Solution

The management team tapped into external guidance from Business Link West Midlands and after researching all of the options, it was decided that the majority of the investment should be channeled into a fully functional website.

A specialist design agency was brought in by the adviser to ensure that the ‘look’ of the site reflected the firm’s desire for a professional and cutting-edge image.

The Results

“We witnessed an immediate return as it gave us a creditable sales and marketing tool virtually overnight.

“New and existing customers from all over the UK can find information about us online, the types of products we supply and receive quick quotes back from us within minutes. In just two years, it has added £500k onto our turnover, which is great news in anyone’s book.”

Stuart Pumphrey, Managing Director

Factfile

Company Name: Midland Roadstone & Quarry Products
Location: Codsall, South Staffs
Employees: 2
Contact: 01902 847776
W: www.midlandroadstone.co.uk